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Why The Fitness Industry?
Why The Fitness Industry?
- Health and Fitness is a $14.8 billion industry, serving nearly 40 million members throughout the United States.
- According to IHRSA, the premier health club industry association, health club memberships are projected to reach 50 million by 2010, representing a 25% growth rate from current levels.
- Nutrition and weight loss is a $44 billion industry.
- National trends toward obesity and heart disease point to increasing demand for healthy living and exercise.
- Nationally, there is an increased awareness of exercise as an integral component to health and fitness.
- Globally, there is a greater focus on health and fitness and a strong demand for a branded fitness center with international standards of service.
- Today, only 13% of the population is seeking their fitness needs in health clubs.
- In the past 10 years, health club membership in the U.S. has grown by an average compound annual growth rate of 4.6%.
- If health club membership continues to grow over the next 10 years at its current compound annual growth rate of 4.6%, then U.S. health club membership will reach 51.4 million up from 32.8 million.
- “To a significant extent, the U.S. health club industry remains “supply-driven,” which is to say that in large part every new women’s fitness club creates its own supply of new first-time members. Currently, according to research by American Sports Data, 46% of all health club members are first-time members, i.e. the club to which they belong is the first and only club they have ever joined.
- The baby boom generation (now 38 to 55-years old) represents 78 million people, over half of whom are women. These women have more disposable income than ever before and, out of necessity, are more health conscious than they have ever been. Fit Zone for Women® has created a women’s fitness franchise specifically designed for this demographic. It is a program that offers continual results over time. It is one-stop shopping for fitness and health, motivation and encouragement.
- 34% of U.S. adults are overweight (68 million people) and 27% of U.S. adults are obese (54 million people). This represents an increase by more than 60% in the last 10 years, with estimated annual healthcare costs of $100 billion. These individuals face an increased risk of numerous physical, psychological, and emotional conditions, ranging from stroke and heart disease, to clinical depression, all of which can produce personal and financial costs.